Client: Curry Brand
Project: Curry Flow 10 Launch
Description: We were asked to help celebrate 10 signature shoes & almost a decade of changing the game for good. Our design language was rooted in and inspired by the greater than less than tattoo located on Steph’s arm. This symbol was also used in the product design as it was personally important to him and his story as a person and an athlete. From this we were able to create a clean & minimal design system that would hero both Steph and the footwear. Along with the design system we partnered with 3D artist Ben Fearnley to create CGI renders for a total of 15 different colorways including all C10 lead colorways. The elevated retail experience lead with these colorway stories and reinforced the Flow technology at all touch points.
Role: Art Direction
REACT QUICKER
PLAY LIKE MAD
Client: EA SPORTS
Project: Madden 23
Description: His name has graced the cover of our Madden NFL game for 32 years. He’s a pioneer in every aspect of the sport, from the gridiron to the booth, but above all, he’s paved the way for tens of millions of people, particularly younger fans, to learn and participate in the sport of football through his self titled game, Madden. We collaborated with illustrator Chuck Styles to create 3 covers that would pay homage to Coach Madden including a fresh take on the first Madden cover ever. The design system used custom telestrator lines as key visuals that were signature to John Madden throughout his broadcasting career and the energy that he brought to the game we love.
Role: Art Direction
Brand: Nike
Project: Nike NA Digital Design
Description: Digital creative strategy, development and design. Overall elevation of the Nike brand experience across all Nike digital channels, including nike.com, Nike apps, social media, digital email and wholesale. Featured works include Make’em Miss, Cleat Finder, Alpha Menace Elite, Force Savage Elite & Vapor Untouchable 2.
Role: Direction direction, design & UX
Nike Digital US Football
CURRY 9 SESAME STREET COLLAB
Client: Curry Brand
Project: Curry 9 Launch
Description: We were asked to team up to create a campaign celebrating the release of the Curry Flow 9 Street Pack: a 7-piece capsule of footwear, each inspired by a different Sesame Street character. Highlighting Steph Curry’s playful attitude and whimsy of iconic favorites like Cookie Monster, Big Bird and The Count. We took things from concept to final experience, creating each render, social video and in-store environment for the campaign.
Role: Art Direction
POWERED BY MBAPPE
Client: EA SPORTS
Project: FIFA 22
Description: As Global Football evolves, so does EA SPORTS. FIFA 22 is the most authentic, simulated video game representation of the sport. To ensure the marketing campaign lived up to that high standard, EA partnered with Cinco to plan and execute the cover athlete photoshoot and create their most youthful, accessible, campaign and design system to date. The ‘22 season celebrates our collective love for football’s culture, lifestyle, and spirit.
Role: Art Direction
GREATER TOGETHER
Client: EA SPORTS
Project: NHL 23
Description: We were asked to concept and create the visual look and feel for the highly anticipated release of NHL 23. In collaboration with Carlos Serrao we were able to execute a dual athlete cover shoot in a plussed up authentic environment using ice as the hero element that would juxtapose our beautiful outdoor SoCal location. We captured both stills and motion for this campaign of which were then used create three covers featuring Trevor Zegras & Sarah Nurse. Along with cover art we created the design system and style guide to be utilized throughout the year by EA SPORTS and all its partners in the gaming industry.
Role: Art Direction
